B2B Marketing Trends – What You Don’t Know Can Hurt You

We just published our 2017 B2B Marketing and Lead-to-Revenue Trends Report, available for download here. At the close of each calendar year, I publish a trends report detailing what our team sees as the important topics in B2B marketing and L2R. This year, in addition to our personal analysis, we’ve included data from 1425 respondents who […]

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Market Research – 8 Strategies for Getting it Right, Quickly

I had a really good conversation with a business colleague who is launching his products into a new channel, with fresh messaging, pricing, etc. We talked about all the various ways of validating the concept before formally announcing it to the world. Like all entrepreneurs, he wanted to know that his chances for revenue and […]

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