Does Your B2B Sales Model Need an Overhaul or a Tune-up?

When designing a new, or optimizing an existing, sales model, you will be faced with some tough but extremely important decisions. The lifeblood of your business is not only in creating valued products and services, but also the ability to acquire new customers at a low cost relative to the average transaction amount. When you […]

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Nine Critical Criteria For Selecting Lead-to-Revenue Technology

My team and I write lots of content for our B2B clients. We also keep our own content stream flowing with fresh and relevant content related to B2B marketing and sales.  To this end, I started writing a white paper on the Lead-to-Revenue (L2R) strategies we use to help clients meet their revenue objectives. 9,000 […]

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