Lead Retargeting Archives - B2B Marketing Blog

July 23, 2013 by Christopher Ryan

B2B Retargeting – Benefits and Pitfalls

In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. The gist of that article was targeting individuals who are already part of your database. In other words, you had a prior connection, such as when they registered for your blog or responded to an […]

Lead Retargeting – How to Revitalize Your B2B Contact List

I write a lot about how to generate B2B leads. Usually, the context is to target new prospects, individuals or companies who have not previously responded to a lead gen offer. While marketing to fresh prospects is certainly important, there may be a gold mine available right beneath your feet – your existing contact list. […]