Lead Qualification

How to Evolve Lead Qualification as Your B2B Company Grows

If you’re a small business owner, you might remember the day you implemented Google Analytics on your website and saw traffic come in for the first time. You recall how excited you were and rewarded yourself with a nice glass of wine. Gradually, you received your first, hundredth, and thousandth free trial signup (and probably […]

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MPact Selling

Business Mpact Selling – Who Cares? The Client Does! And So Should You!

As a follow on to Seven Steps to Composing a Compelling Business Mpact Statement, Business Mpact Selling is a philosophy and approach to sales that will provide clients with solutions which truly improve the clients business outcomes, differentiates the unique characteristics of your offering, increase close rates, and provides increased sales margins. Working with thousands of […]

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Marketing Research

When You Need Research to Be in the Know – and How to Do It

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research Social listening provides an excellent way to monitor […]

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