Critical Thinking

CRITICAL THINKING AND PROBLEM SOLVING: DO THIS FIRST IN SALES!

Has this ever happened to you? You offer a perfectly good, logical solution that meets your buyer’s needs. But the buyer says “no.” It just doesn’t make sense. Stupid buyers… Or maybe it’s not that buyers are illogical, stupid, fickle, or wrong. Maybe you aren’t solving the problem they want to solve. Maybe you’ve allowed lazy […]

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Brand of Gold

Building Your Brand of Gold

There is a lot of conversation circulating about building your personal brand. If you take a look online, you might see personal branding defined 1 as “the practice of people marketing themselves and their careers as brands,” with terms like “self-packaging” thrown into the mix. But, the discussion about personal branding is fairly superficial; what […]

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