Call to action

Perfecting Your Digital Call-To-Action (With Examples!)

Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some action to […]

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Grumpy teen

Are Your Marketing Clients Acting Like Grumpy Teens? Three Reasons Why

Good customer management practices to protect your customer relationships Just like my teenage son can be completely lovable one second and a horror the next, we as marketers and consultants need to steel ourselves for the inevitable “mood swings” among potential people we want to work with and customers we already serve. Good customer relationship […]

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catfished stock imagery

Catfished by Stock Imagery

I’ve watched more episodes of MTV’s Catfish than I’m proud of. I’ve seen enough to know that each episode of Catfish follows the same dramatic formula. A confused young adult, finding themselves duped by an online romance, receives assistance finding out the real identity of their fake companion. Eventually they will meet the imposter in real life […]

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Sales Transformation

What is “Sales Transformation” and Why Should You Care?

Seven Strategies to Accelerate Revenue Growth In its most basic form, Sales Transformation is ensuring you have equipped your sales team with the best skills, tools and sales infrastructure to enable successful and profitable sales campaigns. According to Wikipedia, sales transformation is a form of change management—realigning how assets and people are used to restructure a […]

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Go-to-Market-Marketing

9 Essential Go-to-Market Steps that Aren’t Just About Marketing

Think developing a go-to-market strategy is the sole responsibility of your marketing department? If so, you’re setting yourself up for failure. A comprehensive strategy includes much more than just marketing messages. To be effective, it must include participation from across your company, including these nine areas of focus: 1. Target Market/Customer: If you are developing […]

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