Digital Presence

Why a Compelling Digital Presence Speeds B2B Revenue Success

By digital presence, I am referring to everything a prospect, customer, partner or any interested party can find out about you and your company online. This includes your website, social media postings, press releases, articles, etc. It also includes whatever anyone else says about you in an online forum or review website. Your digital presence […]

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Digital Disruption and Disintermediation – Key Drivers for B2B Companies

One of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The article talks about how the customer interface (usually web-based) is where the action and the big profits are.  To quote from the article: “The new breed of companies are the fastest-growing in history. Uber, Instacart, […]

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Winning Digital Marketing Strategies

I just had the opportuntity to participate in an interesting eBook project.  The DigitalMarketingOne.com folks (part of CustomerThink) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs.  The book covers three primary subject areas: Channels: advertising, search marketing, mobile […]

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