By digital presence, I am referring to everything a prospect, customer, partner or any interested party can find out about you and your company online. This includes your website, social media postings, press releases, articles, etc. It also includes whatever anyone else says about you in an online forum or review website. Your digital presence […]
I suspect that two types of people will read this article. The first group consists of those who are fairly new to digital marketing. They need to understand how they can benefit and a few tips to get started. The second group consists of those who are participating in digital marketing, but need to improve […]
Being a smaller fish in a pond full of big fish can be a daunting position. Fortunately, there are a few advantages to being the underdog. First of all, your competitor probably doesn’t know you as well as you know them (see below). You can pivot on a dime where it takes the big company […]
One of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The article talks about how the customer interface (usually web-based) is where the action and the big profits are. To quote from the article: “The new breed of companies are the fastest-growing in history. Uber, Instacart, […]
I just had the opportuntity to participate in an interesting eBook project. The DigitalMarketingOne.com folks (part of CustomerThink) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs. The book covers three primary subject areas: Channels: advertising, search marketing, mobile […]