Digital Marketing – How to Use it to Beat Large Competitors

Being a smaller fish in a pond full of big fish can be a daunting position. Fortunately, there are a few advantages to being the underdog. First of all, your competitor probably doesn’t know you as well as you know them (see below). You can pivot on a dime where it takes the big company […]

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Digital Disruption and Disintermediation – Key Drivers for B2B Companies

One of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The article talks about how the customer interface (usually web-based) is where the action and the big profits are.  To quote from the article: “The new breed of companies are the fastest-growing in history. Uber, Instacart, […]

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Winning Digital Marketing Strategies

I just had the opportuntity to participate in an interesting eBook project.  The DigitalMarketingOne.com folks (part of CustomerThink) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs.  The book covers three primary subject areas: Channels: advertising, search marketing, mobile […]

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