Customers Archives - B2B Marketing Blog

August 25, 2014 by Christopher Ryan

Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!

There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service. Remove all barriers to the purchase process. Many B2B and B2C companies do a good job at the first two objectives. They know where to find prospects, or better yet, they help prospects […]

Obsession with “Listening to Customers” Can Lead You Astray

How often have you heard that the secret to good marketing is to thoroughly understand everything you can about your customers: who they are, their demographics, attitudes, habits, etc. However, this belief, like so much of conventional wisdom, may not be entirely accurate. In fact, a relentless focus on knowledge about customers may even be […]