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Customer Service

Customer Experience
January 22, 2020January 21, 2020  by Christopher Ryan

Good Marketing Can’t Overcome Poor Customer Experience

I am very proud to be part of the CustomerThink.com family, as an adviser and columnist for the past few years.  And while my network knows me as a B2B marketing and revenue growth specialist, I like to write about and practice strategies that make the marketing department a key part of the customer experience […]

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in Customer Experience / Customer Service 0 comments
December 3, 2014December 2, 2014  by Christopher Ryan

Customer Service is a Critical Marketing Attribute

 This blog post might have been titled “A Tale of Two Gondolas” because the subject matter comes directly from a recent experience in Venice, Italy. My wife and I were there on a trip and another family member in our group suggested a gondola ride based on her recent experience. She raved about her gondola […]

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in Customer Service / Marketing 2 comments
June 10, 2014  by Christopher Ryan

Why You Need to Be Hooked on Your Customers

I just read the brand new book by Bob Thompson: Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies. As a marketer, my job is to help organizations with the front parts of the process: establishing brand awareness, generating inquiries, turning raw leads into qualified opportunities, and so forth. But I have always understood […]

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in Customer Service 3 comments

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Latest Posts

  • Why I Have (Almost) Stopped Blogging
  • B2B Marketers: How to Win the Trust of Your CEO
  • Become a B2B Revenue Marketer or Get Left Behind!
  • To Connect with Elusive B2B Prospects, Turn Marketing and Sales into “Sherpas” for the Buyer’s Journey
  • How to Choose and Implement a Successful B2B Pricing Strategy

Most Popular Posts

     

    Product Marketing’s Role in Driving B2B Revenue

    Product Marketing
    Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps I value it higher because I’ve had a product marketing role at several major sof... » Read More

    Category: B2B Marketing , Product Marketer , Product Marketing

     

    How to Validate Your B2B Go-to-Market Plan

    My team and I are often asked to comment on – or do a more formal evaluation of – a product or business concept prior to launch. This may be part of a new venture concept or a new product line in an established business... » Read More

    Category: Marketing Plan , Sales Model

     

    Sales and Marketing Plans Need to be Aligned

    As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies. The goal is to achieve effective alignment between what the marketing and sales teams are... » Read More

    Category: Marketing Plan , Sales Model , Sales Plan

     

    Why I Have (Almost) Stopped Blogging

    Quit Blogging
    Anyone who has recently visited my blog site at Fusion Marketing Partners will notice a lack of fresh content. I’ve always preached the doctrine of creating a steady stream of blog content to my clients so why aren’t I t... » Read More

    Category: B2B Marketing , Blogging

     

    Do You Need a New B2B Pricing or Packaging Model?

    B2B Pricing
    If you are facing stagnant or declining sales on one or more products and services, it may be because the way you are either packaging or pricing (or both) is not resonating with your prospects and customers. No matter h... » Read More

    Category: B2B Pricing

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The Expert’s B2B Revenue Growth Playbook by Christopher Ryan
Just How Many Sales Leads Do You Need?
SWOT Analysis to Pinpoint Your B2B Marketing Strengths and Weaknesses
TurboCharge Your Lead Generation Engine
Producing Big Results with a Small Marketing Budget
TurboCharge Your Lead Generation Engine
Driving More B2B Leads with Customer Testimonials and Online Reviews
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