In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. There are times when the best strategy is to pursue an aggressive content practice (including thought leadership), and times when the best approach is to focus on other areas of the business. Following are some of the questions and […]
Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing.
As an avid practitioner of content marketing, both for our clients and my own company, I’ve heard (and expressed) a lot of opinions and comments about content marketing, ranging from: “It doesn’t work, so why the heck are we doing it?” “I think it might help us, but we have no way of measuring results.” […]
Lots of sales reps and marketers are crossing their fingers hoping for a strong end to the quarter. They have been pushing offers and content and communicating as often as they can – without turning off their prospects. Laments ring out: Why can’t anyone make a decision? What are they waiting for? Why won’t my […]
This is a follow-up to my last article titled, How to Use Content Marketing to Establish B2B Thought Leadership. In that article I started with the basic and critical question: Can you be an industry thought leader? I then covered some ideas on how to find quality subjects to talk about and create marketing content that […]
At our company, my team and I have the pleasure of being involved in a lot of content creation, curation and propagation initiatives. Sometimes, a company is new to content marketing and sees the benefits of being a thought leader/branded authority but they aren’t sure how to get there. In other cases, the company has taken […]
Next month, I will be speaking at an event called, the Summit on Content Marketing. Beginning May 22, the Summit is an online conference for individuals and businesses who want to develop a successful content strategy, increase buyer engagement, grow their audience and improve the quality and quantity of leads. I am looking forward to the […]
There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether your goals are to increase market awareness, […]
When I served on the AIM board, I occasionally had dealings with Bryant Duhon, the organization’s editor and community manager. I always found Bryant to be sharp, focused, and a person who is good at grasping and presenting the essentials of complex topics in a way that makes them useful to his readership. Bryant’s latest […]
What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs. In fact we work […]