Digital Marketing – How to Use it to Beat Large Competitors

Being a smaller fish in a pond full of big fish can be a daunting position. Fortunately, there are a few advantages to being the underdog. First of all, your competitor probably doesn’t know you as well as you know them (see below). You can pivot on a dime where it takes the big company […]

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How to Beat Larger Competitors at B2B Marketing and Sales

Let’s face it – there is only one leader in every business category: Apple in smartphones, Wal-Mart in retail, Cargill in food processing, Microsoft in computer software and Wells Fargo in banking. This is equally true in smaller market segments. More often than not, you are not going to be the biggest company in your […]

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In the B2B World, Market Awareness Trumps Sales Skills

Earlier in my career, I was VP of marketing for a mid-size software company in the content management space.  There were a couple of very large competitors, who we termed “gorillas” in the marketplace.  The VP of sales used to say something to the effect of: “When we get invited to the dance, we can […]

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