Cold calling

 by Christopher Ryan

Eyeball Share Leads to Wallet Share

One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website.  Paul’s column this week, “A Deceptive Post About Cold Calling,” discussed important activities that can either replace or enhance cold calling. Here are a few of the statistics Castain points out: 67% of the buyer’s journey is now […]

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in Cold calling / Pull Marketing / Social Media 1 comments
 by Christopher Ryan

B2B Marketing Cold Calling – The Pros and Cons

Many B2B marketers are tempted to adopt cold calling and while we generally encourage our B2B marketing clients to take a different path, there are circumstances where cold calling is a legitimate and effective way to generate awareness, leads and revenue.  Here are some of the plusses and minuses. Pros of Cold Calling: If you […]

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in B2B Marketing / Cold calling / Sales leads / Telemarketing 1 comments