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CMO

CMO Bravery
November 9, 2020  by Christopher Ryan

CMO Bravery – an Underrated Virtue

One of my recent articles discussed B2B Marketing’s Role in Driving Revenue With Integrity. I’m not surprised that it received a ton of views because the subject of integrity resonates with both marketers and the CEOs they work for. The same is true for CMO bravery because without this trait, it can be very difficult […]

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in Chief Marketing Officer / CMO 2 comments
Fractional CMO
February 24, 2020  by Christopher Ryan

Why a Fractional CMO Can Be Your MVP

All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most important of all. In fact, if you have the right person, a fractional CMO can be a company maker, or at the least, a valuable part of the executive team. And I am not just […]

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in Chief Marketing Officer / CMO / Fractional CMO 0 comments
March 29, 2017May 9, 2017  by Christopher Ryan

The Short Shelf Life of a CMO

The below graphic comes from a LinkedIn post from Mark Stouse, CEO at Proof Analytics. According to Stouse, “the average tenure for a CMO is now 18-22 months, less than half the norm for the rest of the C-suite.

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in Chief Marketing Officer / CMO 0 comments

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Latest Posts

  • Why I Have (Almost) Stopped Blogging
  • B2B Marketers: How to Win the Trust of Your CEO
  • Become a B2B Revenue Marketer or Get Left Behind!
  • To Connect with Elusive B2B Prospects, Turn Marketing and Sales into “Sherpas” for the Buyer’s Journey
  • How to Choose and Implement a Successful B2B Pricing Strategy

Most Popular Posts

     

    Product Marketing’s Role in Driving B2B Revenue

    Product Marketing
    Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps I value it higher because I’ve had a product marketing role at several major sof... » Read More

    Category: B2B Marketing , Product Marketer , Product Marketing

     

    Use Pull Marketing for Easier and More Productive B2B Sales

    Pull Marketing
    In a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no one wants to talk to me. They don’t answer the phone, they don’t return my voice messages, and they almost never respon... » Read More

    Category: B2B Sales , Pull Marketing

     

    Sales and Marketing Plans Need to be Aligned

    As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies. The goal is to achieve effective alignment between what the marketing and sales teams are... » Read More

    Category: Marketing Plan , Sales Model , Sales Plan

     

    Why I Have (Almost) Stopped Blogging

    Quit Blogging
    Anyone who has recently visited my blog site at Fusion Marketing Partners will notice a lack of fresh content. I’ve always preached the doctrine of creating a steady stream of blog content to my clients so why aren’t I t... » Read More

    Category: B2B Marketing , Blogging

     

    How to Validate Your B2B Go-to-Market Plan

    My team and I are often asked to comment on – or do a more formal evaluation of – a product or business concept prior to launch. This may be part of a new venture concept or a new product line in an established business... » Read More

    Category: Marketing Plan , Sales Model

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The Expert’s B2B Revenue Growth Playbook by Christopher Ryan
Just How Many Sales Leads Do You Need?
SWOT Analysis to Pinpoint Your B2B Marketing Strengths and Weaknesses
TurboCharge Your Lead Generation Engine
Producing Big Results with a Small Marketing Budget
TurboCharge Your Lead Generation Engine
Driving More B2B Leads with Customer Testimonials and Online Reviews
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