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CMO

CMO Bravery
November 9, 2020  by Christopher Ryan

CMO Bravery – an Underrated Virtue

One of my recent articles discussed B2B Marketing’s Role in Driving Revenue With Integrity. I’m not surprised that it received a ton of views because the subject of integrity resonates with both marketers and the CEOs they work for. The same is true for CMO bravery because without this trait, it can be very difficult […]

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in Chief Marketing Officer / CMO 2 comments
Fractional CMO
February 24, 2020  by Christopher Ryan

Why a Fractional CMO Can Be Your MVP

All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most important of all. In fact, if you have the right person, a fractional CMO can be a company maker, or at the least, a valuable part of the executive team. And I am not just […]

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in Chief Marketing Officer / CMO / Fractional CMO 0 comments
March 29, 2017May 9, 2017  by Christopher Ryan

The Short Shelf Life of a CMO

The below graphic comes from a LinkedIn post from Mark Stouse, CEO at Proof Analytics. According to Stouse, “the average tenure for a CMO is now 18-22 months, less than half the norm for the rest of the C-suite.

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in Chief Marketing Officer / CMO 0 comments

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Latest Posts

  • Why a Compelling Digital Presence Speeds B2B Revenue Success
  • How Digital Strategies Support B2B Revenue KPIs
  • End of Year B2B Marketing Planning: How to Make it Count
  • CMO Bravery – an Underrated Virtue
  • B2B Marketing’s Role in Driving Revenue With Integrity

Most Popular Posts

     

    CRITICAL THINKING AND PROBLEM SOLVING: DO THIS FIRST IN SALES!

    Critical Thinking
    Has this ever happened to you? You offer a perfectly good, logical solution that meets your buyer’s needs. But the buyer says “no.” It just doesn’t make sense. Stupid buyers… Or maybe it’s not that buyers are illog... » Read More

    Category: Guest Expert Contributor

     

    What goes into a business model?

    In 1904, King Gillette, the founder of Gillette Razors, not only invented, through patents, the razor, the blade and the combination of the two but King Gillette invented a new business model. The business model, known t... » Read More

    Category: Guest Expert Contributor

     

    Product Marketing’s Role in Driving B2B Revenue

    Product Marketing
    Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps I value it higher because I’ve had a product marketing role at several major sof... » Read More

    Category: B2B Marketing, Product Marketer, Product Marketing

     

    7 Tips for Implementing a New B2B Revenue Model

    B2B Revenue Model
    I write a lot about the importance of choosing the right B2B revenue model, including my most recent post, Does Your B2B Revenue Model Need an Overhaul or a Tune-up? However, while selecting the most effective way to gen... » Read More

    Category: B2B, B2B Revenue, Revenue Model, Uncategorized

     

    Use Pull Marketing for Easier and More Productive B2B Sales

    Pull Marketing
    In a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no one wants to talk to me. They don’t answer the phone, they don’t return my voice messages, and they almost never respon... » Read More

    Category: B2B Sales, Pull Marketing

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The Expert’s B2B Revenue Growth Playbook by Christopher Ryan
Just How Many Sales Leads Do You Need?
SWOT Analysis to Pinpoint Your B2B Marketing Strengths and Weaknesses
TurboCharge Your Lead Generation Engine
Producing Big Results with a Small Marketing Budget
TurboCharge Your Lead Generation Engine
Driving More B2B Leads with Customer Testimonials and Online Reviews
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