In my book, articles and presentations, I often talk about the importance of a specific, compelling and differentiated Brand Promise to achieve success in B2B marketing and sales. And although it is a B2C example, I think the following illustrates the point perfectly.
At Fusion Marketing Partners, we get the chance to talk to a lot of companies about their websites. Since we work with companies that depend on their website as an important part of their B2B marketing and sales strategy, our ability to diagnose and find areas for improvement is very important. And we rarely find […]
All of us want to achieve our full potential, for both ourselves and our organizations. Yet, many of us don’t reach even a fraction of what we can achieve from a marketing standpoint. So what is “full potential marketing” and how do you make it part of our organizational DNA? Having been an aggressive practitioner of B2B marketing […]
Thanks for joining me. While this is the first post at Great B2B Marketing, I have been blogging for some time at my company’s Web site: www.fusionmarketingpartners.com. You can check out many of my older posts there. Having written four books about b2b marketing and sales, I have a lot of thoughts to share. And […]