The beginning of a new year is always a great time to evaluate the results of the previous year and plan for more success in the coming year. All of us want to achieve our full potential, for both ourselves and our organizations. Yet, many of us don’t reach even a fraction of what we […]
As B2B marketing outsource providers, we get to hear some interesting statements about marketing. Some of these statements indicate a philosophy that can be detrimental to achieving your marketing and sales objectives. If you hear any of your internal personnel saying any of the following, consider it a red flag and address the issue right […]
Napoleon once remarked, “A general should consider himself successful if half of what he plans comes to pass.” This is not to say that you shouldn’t carefully plan. But the fact is that things don’t always turn out the way you plan (just ask Napoleon about a place called Waterloo). For example, the list is […]
Our tagline (or Brand Promise if you prefer) at Fusion Marketing Partners is “Creating Unstoppable Marketing and Sales Machines.” So what exactly do we mean by this term and why did we choose it as our company mantra? And why do you need such an animal as a marketing and sales machine? There are a […]
As a CEO or business owner, you have some tough decisions to make about your marketing and sales operations. Traditionally, this has involved hiring one or more marketing personnel, and paying them a salary (sometimes with a bonus) as your in-house marketing department. I worked in this model for two decades, earlier as a marketing […]
Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. No One Home They don’t post to […]
Why You Need to Explore the Pull Marketing Model Imagine the next meeting of the local B2B marketing group, and you stand up and say. “‘I’m Chris R and I used to be a pusher.” Not a pusher of drugs of course, but a pusher of marketing. Most of us who have been in the […]
Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know. Here are some quick ways to […]
Let’s face it – there are many businesses (perhaps yours) that are struggling because they have the wrong marketing and sales model for their particular time and circumstances. For example, the business may utilize a direct sales model when a full or hybrid channel model would work better. Or there may be resources such […]
B2B marketing and sales is similar to the rest of life. You’d like to have it all. You want to eat everything in sight but keep your trim figure. You want to race down the highway but maximize your gas mileage. You want to spend your business life on an airplane but remain extremely close […]