Marketing Statements that Show Your Company is Out of Touch

As B2B marketing outsource providers, we get to hear some interesting statements about marketing. Some of these statements indicate a philosophy that can be detrimental to achieving your marketing and sales objectives. If you hear any of your internal personnel saying any of the following, consider it a red flag and address the issue right […]

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A Dose of Reality in B2B Marketing – by Christopher Ryan

Napoleon once remarked, “A general should consider himself successful if half of what he plans comes to pass.”  This is not to say that you shouldn’t carefully plan.  But the fact is that things don’t always turn out the way you plan (just ask Napoleon about a place called Waterloo).  For example, the list is […]

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Why do You Need a B2B Marketing and Sales Machine? – by Chris Ryan

Our tagline (or Brand Promise if you prefer) at Fusion Marketing Partners is “Creating Unstoppable Marketing and Sales Machines.”  So what exactly do we mean by this term and why did we choose it as our company mantra?  And why do you need such an animal as a marketing and sales machine? There are a […]

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The Upside of Marketing in a Down Economy

We are all getting tired of talking about the poor economy. We want to quickly get back to the good times where jobs, prospects and customers were plentiful. But reality being the inconvenient thing that it is, we are forced to deal with an ongoing anemic economy that affects how we sell and how customers […]

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The Pros and Cons of B2B Marketing Outsourcing

As a CEO or business owner, you have some tough decisions to make about your marketing and sales operations.  Traditionally, this has involved hiring one or more marketing personnel, and paying them a salary (sometimes with a bonus) as your in-house marketing department. I worked in this model for two decades, earlier as a marketing […]

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Manic Depressive or Social Media Maniac?

Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. No One Home They don’t post to […]

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Getting Noticed – In a Good Way

Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know. Here are some quick ways to […]

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Do You have the Right B2B Marketing and Sales Model?

  Let’s face it – there are many businesses (perhaps yours) that are struggling because they have the wrong marketing and sales model for their particular time and circumstances. For example, the business may utilize a direct sales model when a full or hybrid channel model would work better. Or there may be resources such […]

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Accepting Tradeoffs in B2B Marketing

B2B marketing and sales is similar to the rest of life. You’d like to have it all. You want to eat everything in sight but keep your trim figure.  You want to race down the highway but maximize your gas mileage. You want to spend your business life on an airplane but remain extremely close […]

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