During this period of business uncertainty due to the COVID pandemic, I have spoken and written about the need to do the tough but valuable work to help you and your company come out of the other side stronger and in a better position vs your competition. You can listen to the replay of my […]
Companies who are considered commodity providers face price and competitive pressures. This article discusses how to use pull marketing to become a branded authority in your field and improve sales results.
I talk about social media quite a bit in my blog posts, articles and conference presentations. Social media is a key component of a viable pull marketing mix, and should be part of most companies’ go-to-market strategy. But like everything else in life, there is always a first among equals. And the first and most […]
Perhaps some of you have participated in scenes like this: your B2B company needs some marketing boilerplate copy—you know, the stuff that appears at the bottom of press releases, in the “About” section of your home page or on some evergreen sales collateral. You convene some hasty brainstorming sessions and your marketing or PR person […]