It is critical for everyone on the revenue generation side of the business (including you folks in the marketing department!) to understand their vital role in generating revenue and profit while doing so in a way that protects valuable company integrity. When the CEO and CFO are frustrated because revenue targets aren’t being met – […]
I am certainly not the only one who can say that the last couple of weeks have been among the most interesting of my career. While the origin of the expression “May you live in interesting times” is unknown (often attributed to the Chinese), there is agreement that it is considered more of a curse […]
Last week, guest expert Ron Friedman and I presented a webinar on the BrightTALK Sales Expert Channel, titled Assess, Align and Accelerate – 3 Steps to Power Revenue Growth. You can listen to the on-demand version here. I believe it will be a good use of your time since we covered some proven strategies for […]