Win Win Strategy

B2B Marketers: How to be Best Friends with Sales Colleagues

Okay. I get that the title of this article is a little ambitious. However, there are things B2B marketers can do to achieve better alignment with their sales counterparts – leading to not only better results for the company, but also to better professional and personal relationships. It is all about achieving alignment, in terms […]

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B2B Marketing: Six Need-to-Know Nuggets

Rather than my usual practice of writing some in-depth content about a specific subject area, thought I would share some quick thoughts on some important subjects related to B2B marketing and sales. Sometimes there’s just too much going on for a single-topic post! Monitoring Performance A guy named John Wanamaker, who was a pioneer of […]

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5 Characteristics of a Winning B2B Marketer

There are a few characteristics that will help you not only survive, but thrive—regardless of any shifts in the changing marketing landscape.  Following are five key characteristics that will separate you, as a winning B2B marketer, from the has-beens and also-rans.   A Winning B2B Marketer Stops What is Hurting. The first road to improvement […]

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A Dose of Reality in B2B Marketing – by Christopher Ryan

Napoleon once remarked, “A general should consider himself successful if half of what he plans comes to pass.”  This is not to say that you shouldn’t carefully plan.  But the fact is that things don’t always turn out the way you plan (just ask Napoleon about a place called Waterloo).  For example, the list is […]

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10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two

Last week, I talked about the first five winning habits you can adopt for more B2B marketing success in 2011.  You can find that article here.  Following are habits 6-10. Habit 6:  Work your social media plan.  This is the year to really make social media work for your organization.  If you haven’t already started […]

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