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Susan Ranford

Product Packaging
September 17, 2018  by Susan Ranford

Signs It’s Time To Refresh Your Product Packaging

Packaging a product effectively is important. It entices consumers to buy your product even without actually seeing what’s inside or knowing how it works and it’s the packaging who will do that job. This explains why the total value of packaging worldwide is at $851 billion in 2017 and is expected to increase up to […]

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in Guest Expert Contributor 0 comments
frustrated-man-at-desk-worker-stress-productivity
June 27, 2018  by Susan Ranford

How Workers’ Stress is a Symptom of a Greater Problem

The modern organization is defined by stress. The workplace doesn’t just have stress, it’s saturated with it. There is ‘good’ stress – the kind that motivates people and is an integral part of any busy working life. And then there is bad stress – the kind that impacts people and erodes at organizational productivity. Organizational […]

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Most Popular Posts

     

    Product Marketing’s Role in Driving B2B Revenue

    Product Marketing
    Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps I value it higher because I’ve had a product marketing role at several major sof... » Read More

    Category: B2B Marketing , Product Marketer , Product Marketing

     

    CRITICAL THINKING AND PROBLEM SOLVING: DO THIS FIRST IN SALES!

    Critical Thinking
    Has this ever happened to you? You offer a perfectly good, logical solution that meets your buyer’s needs. But the buyer says “no.” It just doesn’t make sense. Stupid buyers… Or maybe it’s not that buyers are illogical... » Read More

    Category: Guest Expert Contributor

     

    8 Essential B2B Marketing Questions: Ignore these at your peril

    B2B Marketing Questions
    "Good questions outrank easy answers" - Paul Samuelson Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a g... » Read More

    Category: B2B Marketing , Lead-to-Revenue

     

    What goes into a business model?

    In 1904, King Gillette, the founder of Gillette Razors, not only invented, through patents, the razor, the blade and the combination of the two but King Gillette invented a new business model. The business model, known t... » Read More

    Category: Guest Expert Contributor

     

    How to Validate Your B2B Go-to-Market Plan

    My team and I are often asked to comment on – or do a more formal evaluation of – a product or business concept prior to launch. This may be part of a new venture concept or a new product line in an established business... » Read More

    Category: Marketing Plan , Sales Model

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The Expert’s B2B Revenue Growth Playbook by Christopher Ryan
Just How Many Sales Leads Do You Need?
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TurboCharge Your Lead Generation Engine
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