Niche Marketing

How to Define Your Content Marketing Goals to Pay Dividends

Previously we discussed three content marketing strategy types; Inbound, Addictive, and Tentpole. Today I’d like to expand upon that concept and look at three content marketing goals and then tie them to our previous discussion on content marketing strategy types. Engaging in content marketing to achieve your SEO results is a common business goal, but it’s not […]

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How to Achieve a Word-of-Mouth Epidemic

Malcolm Gladwell in his best selling book, “The Tipping Point,” identified 3 archetypes that are necessary to achieve a word-of-mouth epidemic: connectors, mavens, and salespeople. Connectors Connectors act as the social glue that hold everyone together. They are very connected to other people. They act as a bridge between you and others in their very […]

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