Previously we discussed three content marketing strategy types; Inbound, Addictive, and Tentpole. Today I’d like to expand upon that concept and look at three content marketing goals and then tie them to our previous discussion on content marketing strategy types. Engaging in content marketing to achieve your SEO results is a common business goal, but it’s not […]
At first glance, the difference between selling a product or service and selling a solution may not be very apparent. After all, aren’t all products and services created to provide a solution to solve a customer’s problems? Most businesses create a product or service that is a “one size fits all” solution. Rather than designing […]
Malcolm Gladwell in his best selling book, “The Tipping Point,” identified 3 archetypes that are necessary to achieve a word-of-mouth epidemic: connectors, mavens, and salespeople. Connectors Connectors act as the social glue that hold everyone together. They are very connected to other people. They act as a bridge between you and others in their very […]