Integrating your Sales and Marketing Software? (part one)

 When I read Chris Ryan’s excellent new playbook, B2B Business Growth Playbook: How to Drive Sales/Marketing Fueled Gains I was supposed to be doing something else. One of my clients was presenting at a Tech Incubator for IOT practitioners. These new and seasoned entrepreneurs were all discussing which marketing tools to integrate into their start-up […]

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Lead-to-Revenue: Best Practices Online

  “Leads from online sources convert to opportunities at double the rate of leads from offline sources.” –Jordan Con If you’re working on a solid lead-to-revenue process with your team, I would recommend the article that just came out this week by Jordan Con. Jordan talks about scoring the quality of leads from different sources […]

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