Grumpy teen

Are Your Marketing Clients Acting Like Grumpy Teens? Three Reasons Why

Good customer management practices to protect your customer relationships Just like my teenage son can be completely lovable one second and a horror the next, we as marketers and consultants need to steel ourselves for the inevitable “mood swings” among potential people we want to work with and customers we already serve. Good customer relationship […]

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Why You Need Podcasts in Your Marketing Mix

The American Marketing Association recently wrote an article about the opportunities for podcasting. Some of their more riveting stats? “Each month, 4,000 podcasts are added to iTunes. Forty-two million Americans listen to an average of five episodes a week.” The article cited an underwriting frenzy by advertisers to gain access to this “affluent” community. It […]

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Social Media Etiquette in the B2B Marketplace

When brand equity trumps your impulses These days the tweet is ruling the news cycle. But B2B businesses do not have the freedom to speak our minds without consequences on Twitter and other social platforms. Setting a businesslike tone that builds your brand; is not too “cutesy” or stridently salesy; and is consistently pleasant to […]

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Integrating your Sales and Marketing Software – part two

How to pull your processes out of those dreaded silos—and create a path forward for an integrated tool Last time, I talked about honing in on the sales, marketing and customer-centric processes you’ll need to make sure that your integrated software packs a profitable punch. This time, more directives from Marketo and Gartner create an even clearer […]

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