Failing to see the difference in value between a long-time customer and a fresh acquisition undermines brands on a regular basis. This tends to stem from viewing business decisions as isolated incidents, which is a flawed perspective — any given arrangement is just one link in a lengthy chain. The need to understand and […]
Millions of businesses use social media as a marketing tool to engage with others and promote their brands online. B2B companies are no different, and should be working hard on their social media strategies to boost profit margins and give clients the best possible experience. This very minute, around 30 million Facebook messages are being […]