This blog originally appeared at tenfold.com. Effective selling isn’t about finding people who are interested, talking to them once or twice, and then closing the deal. It’s about building relationships with prospects. In fact, at least 80% of all sales require five or more follow-ups. Despite that, a typical salesperson only tries to reach out […]
Lead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. It’s about progression.
No one would think of visiting the President of the United States in jeans and their favorite rock concert T-shirt. The Oval Office itself deserves respect. The different social media communities on the Web have their own conventions as well. Think of one of the most prevalent business social media platforms: LinkedIn is a community for […]
Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. No One Home They don’t post to […]
The title “Don’t Drop Your Drawers on the Web” may seem harsh at first; the provoking title is really meant to get your attention. This post talks about not trusting every community site blindly with your personal information just because it’s popular or used by almost everyone you know. A little vigilance is in order. […]
Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know. Here are some quick ways to […]
“In marketing there are those who satisfy needs and those who create wants.” – Juan Carlos Castillo There was a time when the housewife relished the thought of a salesman knocking at the front door; excited to see the latest technology for cleaning the floors. People actually enjoyed watching commercials when they first appeared at […]