In my last Great B2B Marketing post, I made a bold claim. What’s worse, my own community was the target. While sharing ways to move from cyclical to strategic website planning, I argued that “…failing to make user experience a top priority plagues many marketing organizations and warrants its own blog post.” The gloves were […]
Your boss doesn’t like how the website looks. Colleagues continually point out your competitors’ digital presence is on the bleeding edge (whatever that means). And the CEO won’t stop demanding a new site that “does SEO” and “is social.” So you begin gathering site requirements, scheduling calls with web agencies, and tinkering with your budget. […]