Part 3 - Part Three: Case Studies of Reduced Customer Friction from 5 Companies

Part Three: Case Studies of Reduced Customer Friction from 5 Companies

4-Part series on how to create a frictionless experience In Part Two you put yourself in the mind of your customer, following the white rabbit down your conversion funnel and listing elements of friction. We also discussed several methods to gather more information by talking with stakeholders, interviewing customers and analyzing your website metrics. Life is increasingly […]

Read More
Part 2 - Identify Customer Friction

Part Two: How to Identify Customer Friction

4-Part series on how to create a frictionless experience In Part One we defined customer friction as anything that causes your customer to hesitate or completely leave your conversion path. We also discussed how millennials are leading the demand for frictionless experiences. For the future state of your business it’s vital for you to reduce customer friction, […]

Read More
Part 1 - What is Customer Friction and Why is it Important

Part One: What is Customer Friction and Why is it Important?

Explore this 4-Part series on how to create a frictionless experience Friction is anything that causes your customer to hesitate as they move through (or completely leave) your conversion funnel or your company. Whether you’re B2C or B2B, selling a product or a service, creating a frictionless experience for your customer is essential to longevity, […]

Read More