4-Part series on how to create a frictionless experience In parts one through three we looked at the role friction plays in customer decisions and what you can do to reduce customer friction to increase conversions and loyalty. Now it’s time to consider your employees. At the heart of your customers’ experiences are your employees. […]
4-Part series on how to create a frictionless experience In Part Two you put yourself in the mind of your customer, following the white rabbit down your conversion funnel and listing elements of friction. We also discussed several methods to gather more information by talking with stakeholders, interviewing customers and analyzing your website metrics. Life is increasingly […]
4-Part series on how to create a frictionless experience In Part One we defined customer friction as anything that causes your customer to hesitate or completely leave your conversion path. We also discussed how millennials are leading the demand for frictionless experiences. For the future state of your business it’s vital for you to reduce customer friction, […]
Explore this 4-Part series on how to create a frictionless experience Friction is anything that causes your customer to hesitate as they move through (or completely leave) your conversion funnel or your company. Whether you’re B2C or B2B, selling a product or a service, creating a frictionless experience for your customer is essential to longevity, […]