Train Your Sales VP

How to Train Your Sales VP

A Survival Guide for Marketing Execs – Part 2 of 3 Many companies go through a growth phase when they become sales-driven, resulting in a very strong sales culture from the top down. If not carefully balanced, that culture can become so dominant that it hinders the development of other functions which are essential to […]

Read More
Train Sales VP

How to Train Your Sales VP

A survival guide for marketing execs – Part 1 of 3 Everyone is in Sales! Of all the teams in a typical high-tech company, Sales seems to be the only one with its own slogan. (Have you ever heard the VP Development exclaim that “everyone is in programming!”? Or the CFO start his monthly cash review […]

Read More