I recently had the opportunity to share thoughts on a webinar about how digital strategies contribute to organizational objectives with Michael Spinosa, President of Unleashed Technologies. As a fractional CMO, this subject is vitally important to me and my clients and should be to most companies, especially in the B2B space. There are plenty of good […]
Most of can agree that 2020 has been an unusual and troublesome year. A few industries have benefited (online retailers, work from home technologies, video streamers) and some have been hurt badly (in-person entertainment, commercial real estate, gyms, restaurants). Most of the rest of us have muddled along or made some progress. My B2B clients […]
One of my recent articles discussed B2B Marketing’s Role in Driving Revenue With Integrity. I’m not surprised that it received a ton of views because the subject of integrity resonates with both marketers and the CEOs they work for. The same is true for CMO bravery because without this trait, it can be very difficult […]
It is critical for everyone on the revenue generation side of the business (including you folks in the marketing department!) to understand their vital role in generating revenue and profit while doing so in a way that protects valuable company integrity. When the CEO and CFO are frustrated because revenue targets aren’t being met – […]
Creating company value is more difficult in a down econonomy. The article discusses six specific ways you can use strategic marketing and sales to build strong company value.
Let me start out confessing that I have a love/hate relationship with Amazon. I bet a lot of you reading this suffer from the same malady. Amazon is like the giant squid threatening to swallow up Tokyo – seemingly unstoppable. They gobble up entire markets and drive retailer and e-tailers out of business. And when […]
My friend and noted entrepreneur and teacher Steve Imke, posted an article titled, A recession is a great time to start a new business. I agree with this completely because I started my company, FusionMarketingPartners.com, in 2009, during the so-called “great recession”. Several business people I respected urged me not to do this but being […]
During this period of business uncertainty due to the COVID pandemic, I have spoken and written about the need to do the tough but valuable work to help you and your company come out of the other side stronger and in a better position vs your competition. You can listen to the replay of my […]
As I write this, the world is dealing with the COVID-19 crisis. Chances are, your customers are facing their own share of uncertainty and perhaps, a vastly reduced workload. This presents an opportunity to get them on the phone and have a conversation that may be more difficult in more normal times. Most of us […]
As the CEO of a B2B marketing and revenue growth outsource provider, you would think that I would always suggest outsourcing as the best way to handle your marketing. However, as with much else in life, the answer to the question of Should I outsource my marketing or do it myself? is “it depends.” This […]