B2B MarketingExceptional B2B Marketing
Strategy and Results

Join us for actionable business-to-business insight that will help you get B2B sales and marketing results. You will find many valuable ideas here across a broad spectrum of B2B marketing topics and issues.

 

B2B Marketing Option

B2B Marketing Options – When to DIY and When to Outsource

As the CEO of a B2B marketing and revenue growth outsource provider, you would think that I would always suggest outsourcing as the best way to handle your marketing. However, as with much else in life, the answer to the question of Should I outsource my marketing or do it myself? is “it depends.” This […]

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Sales and Marketing Alignment

Align Marketing and Sales to Streamline the Buying Experience: 4 Imperatives

In Deloitte: The Future of B2B Sales is “Experience Selling, Bob Thompson relates a discussion he had with Harry Datwani, a Principal at Deloitte Digital about his company’s research on the B2B buying experience. According to Datwani, the study was conducted because the B2B buying process is changing rapidly — driven by customers/buyers. The report notes […]

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Customer Experience

Good Marketing Can’t Overcome Poor Customer Experience

I am very proud to be part of the CustomerThink.com family, as an adviser and columnist for the past few years.  And while my network knows me as a B2B marketing and revenue growth specialist, I like to write about and practice strategies that make the marketing department a key part of the customer experience […]

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