B2B MarketingExceptional B2B Marketing
Strategy and Results

Join us for actionable business-to-business insight that will help you get B2B sales and marketing results. You will find many valuable ideas here across a broad spectrum of B2B marketing topics and issues.

 

B2B Marketing Questions

10 Questions to Evaluate Your Marketing Effectiveness

How to Conduct a Quick and Effective B2B Marketing Assessment All of you numbers-focused and results-obsessed marketers understand the importance of the quantitative side of B2B marketing. You measure the number of inquiries, cost per inquiry, number of opportunities, specific media performance, and numerous other details. And if you do this right, you keep your […]

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B2B Branding

Should Your Company B2B Branding be Distinctive or Descriptive? 6 Lessons Learned

Everyone has an opinion when it comes to branding. Over the course of my career, first as a client-side marketing executive, then as a revenue-growth consultant to B2B companies, I’ve had the opportunity to participate in dozens of major branding projects (e.g. what to name a company or division) and many more minor branding projects […]

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LinkedIn Marketing

10 Ways to Double Your LinkedIn Impact in 60 Days

Last week, I presented at an event in Denver called the Sales Symposium – put on by the smart folks at the Sales Expert Channel. I shared strategies for building meaningful (and profitable connections). You can view the Slideshare presentation here, and a summary of the high points follows. In my experience working with hundreds […]

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Follow Up

Sales Lead Management: Are You a Victim of Failure to Follow-Up?

I talk about the concept of stopping “revenue leakage” a lot, and one of the biggest causes of revenue leakage is when sales or marketing reps fail to follow-up (FTFU).  You spend a lot of time and money to generate inquiries and then see the effort wasted. Not only is this bad sales and marketing […]

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Marketing and Sales

Marketing and Sales Acceleration: Step 3 to Power Revenue Growth

In two previous posts, I covered the first two steps in driving B2B revenue growth, assessing your current state, and achieving marketing and sales alignment. Both articles, and this one, are based on the  BrightTALK Sales Expert Channel webinar, Assess, Align and Accelerate – 3 Steps to Power Revenue Growth that I did last month with […]

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