Posts Tagged ‘Pull Marketing’
Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
Timing is an important consideration in B2B marketing. B2B companies can use proven lead nuturing, pull marketing and social media techniques to stay in touch with prospects until they are ready to engage in the sales process.
B2B Marketing Game Changing Ideas
This article discusses seven B2B marketing strategies that can lead to major improvements in marketing or sales performance.
Five Questions Every B2B Marketer Needs to Ask – by Christopher Ryan
B2B Marketing is a tricky business with a lot of moving parts. To do it right, you need the answers to the appropriate questions. Here are five to get you started:
Is what you offer a commodity or a differentiated product or service? This is a critical question because it will determine how you must market to be successful. A differentiated product or service has advantages, but it must usually contend with a much smaller market niche. By contrast, a commodity
How to Expand Your Circle of Marketing Influence by Christopher Ryan
Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center. As those individuals in the outer reaches of our marketing influence are brought closer to you, they become part of your circle. Those nearest to the core are loyal, lifetime customers, prospects in active sales cycle and others that you have direct influence on. Those farthest away do not even know that you exist.
Traditional “push marketing”
Is Social Media a Marathon or a Sprint? – by Christopher Ryan
I have seen a repeated pattern when it comes to using social media in B2B marketing. A company executive or marketing manager drinks the social media Kool-Aid and decides to make it a big part of their pull marketing strategy. The next thing you know, he or she is posting, tweeting, responding, bookmarking and otherwise fully engaged in every social networking outlet they can find. This goes on for a few weeks or months until the person quits when they
How Pull Marketing Overcomes Marketing Clutter – by Christopher Ryan
I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. Watching television has become increasingly painful as it seems to be little bits of content (entertainment) interspersed with dozens of commercials. Talk radio is even worse, with 45-50 percent of the airtime devoted to the non-talk part (commercials, PSA’s, news, etc.).
To get away from radio commercials, we subscribe to Sirius/XM Radio. And like most households, the Ryan family has a DVR
Use Social Media and Pull Marketing to Generate Business
Social media and pull marketing have been around for some time but there is still a great deal of skepticism about their effectiveness. It’s not uncommon to hear someone say, “Social media may be the hot new thing, but it hasn’t generated any business for us.”
When I founded Fusion Marketing Partners, my objective was to generate our clients strictly through pull marketing methods. We are vocal proponents for the power of pull marketing so we had best practice what we
Creating Different Social Networking Personas by John Leavy
No one would seriously think of visiting the President of the United States in the Oval office in jeans and their favorite rock concert T-shirt. The Office of the President itself deserves respect.
The different social networking communities on the Web have their own conventions as well. Think of socializing in LinkedIn, a business community for professionals. Some professionals are known to you while others are not. Think of meeting the boss for dinner at a fine restaurant downtown … formal
I Used to Be a Pusher – by Christopher Ryan
Why You Need to Explore the Pull Marketing Model
Imagine the next meeting of the local B2B marketing group, and you stand up and say. “‘I’m Chris R and I used to be a pusher.” Not a pusher of drugs of course, but a pusher of marketing. Most of us who have been in the B2B marketing world for any length of time cut our teeth on the “push marketing model.” We made a living by tracking down sources of suspects,
The Four Pillars of B2B Marketing Success by Christopher Ryan
The Pareto Principle as Applied to B2B Marketing
According to our friends at Wikipedia, the Pareto principle (also known as the 80-20 rule and the law of the vital few) states that, for many events, roughly 80% of the effects come from 20% of the causes. As I mentioned in an earlier post, Pareto observed that 80% of the peas in his garden came from 20% of the pods, and he went on to apply this formula to many other areas,
