Posts Tagged ‘Marketing Strategy’
10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
Last week, I talked about the first five winning habits you can adopt for more B2B marketing success in 2011. You can find that article here. Following are habits 6-10.
Habit 6: Work your social media plan. This is the year to really make social media work for your organization. If you haven’t already started in social media, now is the time to jump in. And if you are already swimming in social media waters, then this is the time to
10 Winning B2B Marketing Habits to Adopt in 2011
It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life. Like the saying goes, it’s hard to hit a target you don’t have, and goal setting is the best way to establish those targets.
Perhaps you are equally committed to goal setting. After you have set your SMART (specific, measurable, attainable, realistic and
How Pull Marketing Overcomes Marketing Clutter – by Christopher Ryan
I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. Watching television has become increasingly painful as it seems to be little bits of content (entertainment) interspersed with dozens of commercials. Talk radio is even worse, with 45-50 percent of the airtime devoted to the non-talk part (commercials, PSA’s, news, etc.).
To get away from radio commercials, we subscribe to Sirius/XM Radio. And like most households, the Ryan family has a DVR
Are You Playing to Win in B2B Marketing? – by Christopher Ryan
While confidence is important in any endeavor, it is especially true in marketing and sales. You must believe that you have the right product or service; you must believe that it offers real benefits; and you must believe that you are promoting it to the right individuals using the best marketing strategy.
The economic trend may be poor. And yes, it is tougher to generate leads and revenue. You may have to work harder to produce the same result. But this is
The Perils of Perfectionism in B2B Marketing
I just read an interesting blog post at BNET, titled, Perfectionism is a Disease, Here’s How to Beat It. I liked the post because this is a pet peeve of mind and the subject mirrored a chapter in my book (How to Create an Unstoppable Marketing and Sales Machine) where I pointed out the dangers of perfectionism.
Perfectionism is one of those issues where a person’s strongest quality can also be their most glaring weakness. Perfectionists often take their work and
Deadly Sins of Marketing Copywriting
As a guy that does a lot of writing in his job, both for clients and our own promotional purposes (books, articles, etc.), I am always on the lookout for easy-to-use reminders to make sure my writing and that of others at Fusion Marketing Partners is on target. Content is an important part of marketing strategy and writing produces content. I came across the following post at: http://writingwhilethericeboils.blogspot.com/. It talks about some important things “not do do” in your writing. I don’t know the
Why B2B Marketers Should Focus on Lifetime Value
Too many B2B marketers have a shortsighted view about objectives. They may rightly be concerned with a campaign’s efficiency in generating leads or sales, and evaluate the results of each campaign in terms of the total amount of money spent and the short-term gain achieved.
By contrast, the successful marketer knows that marketing is a long-term process. He knows that the true value of each new sale is not just the immediate profit received; it is in the lifetime value of
The Upside of Marketing in a Down Economy by Christopher Ryan
We are all getting tired of talking about the poor economy. We want to quickly get back to the good times where jobs, prospects and customers were plentiful. But reality being the inconvenient thing that it is, we are forced to deal with an ongoing anemic economy that affects how we sell and how customers buy. The good news is that there are some benefits to be gained if we look at the tough economic times as a period for
The Four Pillars of B2B Marketing Success by Christopher Ryan
The Pareto Principle as Applied to B2B Marketing
According to our friends at Wikipedia, the Pareto principle (also known as the 80-20 rule and the law of the vital few) states that, for many events, roughly 80% of the effects come from 20% of the causes. As I mentioned in an earlier post, Pareto observed that 80% of the peas in his garden came from 20% of the pods, and he went on to apply this formula to many other areas,
Don’t Major in the Minors in B2B Marketing – by Christopher Ryan
I just read an interesting post from Gerhard Gschwandtner, Founder and Publisher of Selling Power, titled How Much Energy Does it Take to Make a Million Dollars? The crux of the article is that it is not the amount of energy expended but rather the type of energy that counts. The same is true in marketing.
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