Posts Tagged ‘Marketing Strategy’
10 Minutes to Better B2B Marketing
I was attending a fitness class at my health club this past weekend and the instructor was talking about how full the club was in early January and how many of the people were “New Year’s resolution” exercisers who would probably be absent within a month. He said that many people have noble intentions and set major goals, but they take an approach bound for failure, by overdoing it in the early stages – for example, exercising every day for
A Dozen B2B Marketing Mantras for 2012
The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here is a sampling that might give you some ideas for improvement in the coming year.
Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads
6 Tips to Prepare for B2B Marketing Victory in 2012
With only about three weeks to go in 2011 I hope you are turning at least some of your thoughts to what you will do in the coming days to ensure that 2012 is your best year ever. I know it is tough to close out the year strongly while simultaneously planning for the future, but it vitally important that you do so.
Year-end planning reminds me of the cartoon where the guy is standing in waist deep water swatting at
Intentional Marketing Beats I’ll Try Marketing
Do you want to make a big difference in your B2B marketing and sales performance? If so, adopt the practice of “intending” instead of “trying”.
Most of the time, when I ask a marketing manger to do something, I get an answer like the following:
I’ll try to find you the information you need to make this campaign work.
I’ll try to generate some leads.
I’ll try to help the sales force make their sales targets.
You get the picture. The common thread is the
Does Your Marketing Produce Accolades or Action?
MCI was a powerful company in the 1990s. And while MCI was known for producing very cool advertising – unfortunately, the business results never seemed to match the messaging “creativity.” This is just one example – how about the many $1 million plus Super Bowl ads that have produced a lot of attention but virtually no results. Some of these advertisers were start-up companies that wasted their entire promotional budgets on just one advertisement. Clever yes… effective, no. Good marketing…hardly.
Perhaps the
How to “Engineer” a Marketing Fiasco
Here’s the all-too-common scenario: A team of highly skilled engineers rolls out a product that passes beta and actually starts to get some traction (usually through networking with people they already know). Encouraged by their first few orders, the company promotes those engineers or product developers to fill the marketing and sales roles. Who better to sell the product than the person who built it? Besides, the product is so good, it will sell itself, right?
We have seen a few companies
B2B Marketing Mottos to Avoid
Let’s call these the Dirty Dozen – 12 things you don’t want to say (or have said) about your marketing operation. Over my long career in B2B marketing I have heard a variation of all of the following:
We are clueless but hope to have an answer someday.
Buy from us because we really need the money.
My job is on the line. Can you purchase today instead of next quarter?
Who needs leads when you have a phone book?
Yes, our website is lousy,
Don’t Major in the Minors of B2B Marketing – by Chris Ryan
One of the worst ways to spend your day as a B2B marketer is to “major in the minors.” By this, I mean spending your time on activities that have little or no impact on results.
As I write this, it is snowy in Colorado. There are three trucks in our company’s parking lot, scraping snow and sanding the pavement. They have been going at their business for at least an hour and I am impressed by how clean (and sandy)
10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
Last week, I talked about the first five winning habits you can adopt for more B2B marketing success in 2011. You can find that article here. Following are habits 6-10.
Habit 6: Work your social media plan. This is the year to really make social media work for your organization. If you haven’t already started in social media, now is the time to jump in. And if you are already swimming in social media waters, then this is the time to
10 Winning B2B Marketing Habits to Adopt in 2011
It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life. Like the saying goes, it’s hard to hit a target you don’t have, and goal setting is the best way to establish those targets.
Perhaps you are equally committed to goal setting. After you have set your SMART (specific, measurable, attainable, realistic and
