Posts Tagged ‘Inbound Marketing’
How Pull Marketing Overcomes Marketing Clutter – by Christopher Ryan
I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. Watching television has become increasingly painful as it seems to be little bits of content (entertainment) interspersed with dozens of commercials. Talk radio is even worse, with 45-50 percent of the airtime devoted to the non-talk part (commercials, PSA’s, news, etc.).
To get away from radio commercials, we subscribe to Sirius/XM Radio. And like most households, the Ryan family has a DVR
I Used to Be a Pusher – by Christopher Ryan
Why You Need to Explore the Pull Marketing Model
Imagine the next meeting of the local B2B marketing group, and you stand up and say. “‘I’m Chris R and I used to be a pusher.” Not a pusher of drugs of course, but a pusher of marketing. Most of us who have been in the B2B marketing world for any length of time cut our teeth on the “push marketing model.” We made a living by tracking down sources of suspects,
Sales Lead Generation – by Christopher Ryan
I talk to a lot of B2B marketers and business owners and hear about the difficulties they are experiencing in sales lead generation and management. These companies have a crying need to get sales leads in large quantities to feed their hungry sales forces. While every sitution is unique, there are four problems that we see repeatedly:
Technorati Tags: B2B Marketing, Inbound Marketing, Lead Generation, Pull Marketing, Sales Leads
