Posts Tagged ‘Content’
Content Marketing – Quality vs. Quantity
Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing.
Say What You Mean – Mean What You Say
I just read an interesting article by Dan Pollatta in the Harvard Business Review, with the clever title I Don’t Understand What Anyone Is Saying Anymore. The premise of the article is that business people speak with so much gobbledygook and industry jargon – it is hard to understand what they are talking about.
The topic of communication is important to us at Fusion Marketing Partners because we have to either create compelling messages for our clients or coach them on
Deadly Sins of Marketing Copywriting
As a guy that does a lot of writing in his job, both for clients and our own promotional purposes (books, articles, etc.), I am always on the lookout for easy-to-use reminders to make sure my writing and that of others at Fusion Marketing Partners is on target. Content is an important part of marketing strategy and writing produces content. I came across the following post at: http://writingwhilethericeboils.blogspot.com/. It talks about some important things “not do do” in your writing. I don’t know the
A Word is Worth a Thousand Pictures by Christopher Ryan
It is said that “a picture is worth a thousand words.” While this can be true, it is also true that a mere handful of words can have more power and impact than a thousand pictures. Words allow you to form pictures in your mind that are sometimes as real and vivid as the actual images they portray. This is why people often tell you the book was better than the movie.
Words help you develop your imagination.
Doubt the power of
