Posts Tagged ‘Business to Business Marketing’
The Upside of Marketing in a Down Economy by Christopher Ryan
We are all getting tired of talking about the poor economy. We want to quickly get back to the good times where jobs, prospects and customers were plentiful. But reality being the inconvenient thing that it is, we are forced to deal with an ongoing anemic economy that affects how we sell and how customers buy. The good news is that there are some benefits to be gained if we look at the tough economic times as a period for
The Pros and Cons of B2B Marketing Outsourcing – by Christopher Ryan
As a CEO or business owner, you have some tough decisions to make about your marketing and sales operations. Traditionally, this has involved hiring one or more marketing personnel, and paying them a salary (sometimes with a bonus) as your in-house marketing department. I worked in this model for two decades, earlier as a marketing manager and later as the marketing (and sometimes sales) department head.
In many ways the in-house model works well, but it does have its challenges. Fortunately,
I Used to Be a Pusher – by Christopher Ryan
Why You Need to Explore the Pull Marketing Model
Imagine the next meeting of the local B2B marketing group, and you stand up and say. “‘I’m Chris R and I used to be a pusher.” Not a pusher of drugs of course, but a pusher of marketing. Most of us who have been in the B2B marketing world for any length of time cut our teeth on the “push marketing model.” We made a living by tracking down sources of suspects,
