Thought Leadership Articles:
Supercharge Your B2B Marketing Lead Generation Engine
By Christopher Ryan – President, Fusion Marketing Partners
Even the most creative branding and awareness program will not produce the desired results unless you can efficiently work prospects through the system and produce revenue at the other end. Therefore, you should continually evaluate your B2B marketing lead generation program to ensure that it meets these seven criteria: continue to article
How to Accelerate Your Success with Pull Marketing
By Christopher Ryan – President, Fusion Marketing Partners
For many years, virtually all marketing was of the push variety, so called because the object was for you to push your promotions and advertisements in front of the prospect. Your job was to push your message and push your offer until you generated the lead or sale. This was also referred to as interrupt advertising because you were usually interrupting whatever the prospect was doing to present your offer (e.g., watching television, listening to the radio, reading a print publication, etc.). While some think of push media in traditional terms, there are relatively new media such as Web banner ads, pop-up ads, and predictive dialing that are definitely in the push camp. Read more…
How to Produce Big Results with a Small B2B Budget
By Christopher Ryan – President, Fusion Marketing Partners
Many small- to medium-sized businesses fail due to a lack of an effective marketing and sales program. Entrepreneurs may be very good at their core business, but know very little about marketing. Certain people suffer from the theory espoused by Ralph Waldo Emerson, “If you build a better mousetrap, the world will beat a path to your door.” They are innocently caught up in a love for their own products or services and believe the world will indeed beat a path to their door when prospects hear about the fantastic new product. This attitude is wrong, dangerous, and not in line with the practices of successful B2B marketers. In fact, more often than not, superior marketing beats a superior product. Read more…
The Seven Deadly Sins of Marketing and Sales
By Christopher Ryan – President, Fusion Marketing Partners
The original seven deadly sins are lust, gluttony, greed, sloth, wrath, envy and pride. While the marketing equivalents aren’t as serious, they can lead you to marketing and sales disaster if not addressed. Read more…
Bridging the Gap Between Sales and Marketing
Sales and marketing have always had an interdependent releationship. Each department needs the other to achieve success, yet they are quick to point to each other when things are not going well. Yet specific, achievable actions effectively bridge the gap between sales and marketing.
How to Turbocharge Your Lead Generation Engine
Creative branding and awareness programs are not enough to give you the results you need unless you can produce sufficient revenue at the end of the process. A strong marketing operation needs to be evaluated to make sure that it meets seven important criteria. The first criteria in lead generation is sufficient quantity of inquiries and leads to meet the revenue targets Read more…
How to Accelerate Your Success with Pull Marketing
Pull marketing refers to making yourself visible to prospects when they are looking for what you are selling. Instead of pushing your offer at them, you allow them to pull what they want from you. Push and pull marketing require different mindsets. Read more…
Grade Your B2B Marketing Effectiveness
So why a B2B Marketing Effectiveness Self-Assessment? When in the middle of day-to-day operations, sometimes you forget to take a step back and assess all aspects of your marketing and sales programs. This assessment is free, valuable, private, and fast. Try it now
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For more ideas, visit Fusion Marketing Partners.
