Comments for Great B2B Marketing

Comment on Use Pull Marketing to Communicate with the SMB Market by Hannah Hamilton

Hannah Hamilton — Fri, 18 May 2012 03:50:48 +0000

Hi Christopher. Well, I’m not surprised that search engines and blogs/websites comprise a majority of percentage in the channels which business owners consider important in learning about goods and services. Consumers nowadays are already digitally informed and Web-savvy that they’d rather check the Net for the reviews (from other consumers as well) on certain product than believe those billboards.

Comment on Use Pull Marketing to Communicate with the SMB Market by Kim Trebold

Kim Trebold — Tue, 15 May 2012 16:43:53 +0000

These are great stats for how to communicate with the SMB market. Thanks.

Comment on B2B Marketing Game Changing Ideas by D-Day Marketing: The Land and Expand Strategy | Accelerated Marketing Strategies

Fri, 11 May 2012 22:29:58 +0000

[...] Vertical penetration strategy – many industries are insular and they tend to buy only from those who have done business with their peers. To be successful in this type of industry, you need to seed the market and leverage these initial customers into the broader market. One of the tactics to do this is to trade a very low price for a customer case study. [...]

Comment on D-Day Marketing: The Land and Expand Strategy by Myron

Myron — Fri, 04 May 2012 15:50:19 +0000

This is a great blog post that makes sense not only for SaaS, but on-premise software as well. However, I’ve seen businesses get excited about one of these models without grasping the associated business implications. Product development, operations, sales and marketing and even finance are impacted by the approach.

Case in point: Looking at the numbers in the example, acquiring new free trial prospects at $78 each requires an optimized marketing strategy that leverages low cost, inbound marketing tactics. It’s hard to make the numbers work with an expensive outbound sales model.

Comment on When in Doubt – Start Marketing by Putting a Spin on the B2B Sales Pitch « pipelinetorque

Putting a Spin on the B2B Sales Pitch « pipelinetorque — Tue, 01 May 2012 23:48:22 +0000

[...] to creativity, it is important to maintain a level of aggression in the complex sale. Combining the ability to “attack” with an innovative approach creates a winning [...]

Comment on Marketing Statements that Show Your Company is Out of Touch by Sourcing3 Buyer & Supplier Magazine - Best of B2B Marketing Zone for Week of April 21, 2012

Mon, 30 Apr 2012 21:32:28 +0000

[...] Marketing Statements that Show Your Company is Out of Touch GREAT B2B MARKETING | MONDAY, APRIL 23, 2012 [...]

Comment on Marketing Statements that Show Your Company is Out of Touch by Tina

Tina — Fri, 27 Apr 2012 23:09:02 +0000

Wow…this fits my company to a “T”! Pull marketing? social media?…It’s too bad but alot of times upper management really believes that throwing more sales people will “fix things.

Comment on Resident Experts by Policies that put B2B marketing and sales on the same page. | B2BMarketingSmarts

Wed, 18 Apr 2012 21:47:06 +0000

[...] I saw Christopher Ryan’s post on Great B2B Marketing, “B2B Lead Management — 6 Best Practices.” As an [...]

Comment on When in Doubt – Start Marketing by Christopher Ryan

Christopher Ryan — Sat, 14 Apr 2012 16:43:18 +0000

Thanks Nate. Whether you happen to be an army or a business, chances of success are usually greater when you are moving forward.

Chris

Comment on When in Doubt – Start Marketing by Nate Warren

Nate Warren — Fri, 13 Apr 2012 22:08:27 +0000

I love that you used the Patton example. That’s a good general bromide for curing Analysis Paralysis. Patton believed that forward motion was the reason for an army’s being; if you have to do a quarter turn along the way, OK, but don’t just sit there!