Articles in the 'Website Marketing' Category
Why You Need a Strong Web Presence to Meet Your Lead Objectives
When I talk to business executives about web presence, I get an interesting mix of responses:
What is a strong web presence and why do I care?
I sell a/an (infrastructure/sophisticated technology/enterprise/ services/ international) product to businesses. How do I know my customers are on the Internet?
We just spent $X on a website upgrade/replacement. Doesn’t that give us a strong web presence?
We just had an SEO/SEM firm optimize our site. We now have a top ten ranking for keywords
Winning Digital Marketing Strategies
I just had the opportuntity to participate in an interesting eBook project. The DigitalMarketingOne.com folks (part of CustomerThink) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs. The book covers three primary subject areas:
Channels: advertising, search marketing, mobile marketing and social media marketing.
Techniques: content marketing, lead management, revenue performance management and customer marketing.
Optimization: accountability, ROI, management practices and technology strategy.
My chapter deals with the
Website Marketing – Do you Need to Tweak or Detail Your Site? – by Christopher Ryan
At Fusion Marketing Partners, we get the chance to talk to a lot of companies about their Websites. Since we work with companies that depend on their Website as an important part of their B2B marketing and sales strategy, our ability to diagnose and find areas for improvement is very important. And we rarely find a Website that can’t benefit from an upgrade. But the question is, What is the scope of the project – is it a major or minor effort
