Articles in the 'Uncategorized' Category

How to Expand Your Circle of Marketing Influence by Christopher Ryan

Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center.  As those individuals in the outer reaches of our marketing influence are brought closer to you, they become part of your circle. Those nearest to the core are loyal, lifetime customers, prospects in active sales cycle and others that you have direct influence on. Those farthest away do not even know that you exist.
Traditional “push marketing”

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Posted in: Pull Marketing, Uncategorized on 03/25/2011

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Don’t Drop Your Drawers on the Web – by John Leavy

The title “Don’t Drop Your Drawers on the Web” may seem harsh at first; the provoking title is really meant to get your attention. This post talks about not trusting every community site blindly with your personal information just because it’s popular or used by almost everyone you know. A little vigilance is in order. Keep in mind, telling someone or a community of people, your location also lets them know where you are not. 
Just because a community site profile

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Posted in: Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Uncategorized on 06/03/2010

Getting Noticed – in a Good Way – by John Leavy

 
Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know.
Here are some quick ways to begin to establish credibility in the social media stratosphere.

Identify the influencers in your business sector and comment on their blog posts. Posts such as “Great post!”

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Posted in: B2B Marketing, Business to Business Marketing, Inbound Marketing, Internet Marketing, Lead Generation, Marketing Strategy, Online Marketing, Pull Marketing, Social Media, Social Media Marketing, Uncategorized on 05/14/2010

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Don’t Major in the Minors in B2B Marketing – by Christopher Ryan

I just read an interesting post from Gerhard Gschwandtner, Founder and Publisher of Selling Power, titled How Much Energy Does it Take to Make a Million Dollars? The crux of the article is that it is not the amount of energy expended but rather the type of energy that counts. The same is true in marketing. 

Technorati Tags: B2B Marketing, Marketing Model, Marketing Objectives, Marketing Strategy

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Posted in: Uncategorized on 05/13/2010

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Outbound Marketing versus Inbound Marketing by John Leavy

 
 “In marketing there are those who satisfy needs and those who create wants.” – Juan Carlos Castillo
 
There was a time when the housewife relished the thought of a salesman knocking at the front door; excited to see the latest technology for cleaning the floors. People actually enjoyed watching commercials when they first appeared at the beginning or end of their favorite television shows. Commercials never appeared during the show. Those days are long gone. Perhaps they’re so far in the

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Posted in: Inbound Marketing, Lead Generation, Pull Marketing, Uncategorized on 04/20/2010

Welcome to Great B2B Marketing

Thanks for joining me. While this is the first post at Great B2B Marketing, I have been blogging for some time at my company’s Web site: www.fusionmarketingpartners.com.  You can check out many of my older posts there. Having written four books about b2b marketing and sales, I have a lot of thoughts to share. And of course I welcome your thoughts and comments so keep them coming.
From my long experience on the client side as well as a marketing consultant

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Posted in: B2B Marketing, B2B Sales, Business to Business Marketing, Marketing Strategy, Uncategorized on 03/05/2010

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