Articles in the 'Telemarketing' Category
B2B Marketing Cold Calling – The Pros and Cons
Many B2B marketers are tempted to adopt cold calling and while we generally encourage our B2B marketing clients to take a different path, there are circumstances where cold calling is a legitimate and effective way to generate awareness, leads and revenue. Here are some of the plusses and minuses.
Pros of Cold Calling:
If you don’t have enough inbound sales leads, cold calling may be one of your only options. Even if you don’t like to cold call, there is one thing
