Articles in the 'Social Media' Category
Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
Timing is an important consideration in B2B marketing. B2B companies can use proven lead nuturing, pull marketing and social media techniques to stay in touch with prospects until they are ready to engage in the sales process.
Social Media – Can It Be Used to Generate Leads and Revenue?
Social media has caused a debate about whether this pull marketing technique can be used to generate leads and produce revenue. This article talk about the author’s experience in generating B2B leads and revenue by using social media and pull marketing strategies.
Should You Say YES or NO to Social Media?
Last week, I was seated next to a guy at a business breakfast who told me he was embarking on a second career and becoming a writer. The speaker at the event mentioned social media and the guy immediately stated, “I hate social media. I know social media would be good to help me sell books but I’m not sure if I can bring myself to do it. What do you advise?”
The first thing I thought of was to tell him
Is Social Media a Marathon or a Sprint? – by Christopher Ryan
I have seen a repeated pattern when it comes to using social media in B2B marketing. A company executive or marketing manager drinks the social media Kool-Aid and decides to make it a big part of their pull marketing strategy. The next thing you know, he or she is posting, tweeting, responding, bookmarking and otherwise fully engaged in every social networking outlet they can find. This goes on for a few weeks or months until the person quits when they
Five Characteristics of a Good B2B Marketer by Christopher Ryan
A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners. Since we pretty much confine our services to B2B marketing, the question could have been, “What are the characteristics of a good B2B marketer?” After taking a little time to think about this subject, here are my top five criteria:
Understands pull marketing. Most of our clients are doing some form of pull marketing. In other words, they want to use marketing techniques that
Use Social Media and Pull Marketing to Generate Business
Social media and pull marketing have been around for some time but there is still a great deal of skepticism about their effectiveness. It’s not uncommon to hear someone say, “Social media may be the hot new thing, but it hasn’t generated any business for us.”
When I founded Fusion Marketing Partners, my objective was to generate our clients strictly through pull marketing methods. We are vocal proponents for the power of pull marketing so we had best practice what we
Creating Different Social Networking Personas by John Leavy
No one would seriously think of visiting the President of the United States in the Oval office in jeans and their favorite rock concert T-shirt. The Office of the President itself deserves respect.
The different social networking communities on the Web have their own conventions as well. Think of socializing in LinkedIn, a business community for professionals. Some professionals are known to you while others are not. Think of meeting the boss for dinner at a fine restaurant downtown … formal
Manic Depressive or Social Media Maniac? – by John Leavy
Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. They don’t post to their blog or text to their friends or colleagues for weeks at a time. They don’t reply to messages sent to them nor do they participate in the
Don’t Drop Your Drawers on the Web – by John Leavy
The title “Don’t Drop Your Drawers on the Web” may seem harsh at first; the provoking title is really meant to get your attention. This post talks about not trusting every community site blindly with your personal information just because it’s popular or used by almost everyone you know. A little vigilance is in order. Keep in mind, telling someone or a community of people, your location also lets them know where you are not.
Just because a community site profile
Getting Noticed – in a Good Way – by John Leavy
Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know.
Here are some quick ways to begin to establish credibility in the social media stratosphere.
Identify the influencers in your business sector and comment on their blog posts. Posts such as “Great post!”
