Articles in the 'Social Media Marketing' Category
Social Media – Can It Be Used to Generate Leads and Revenue?
Social media has caused a debate about whether this pull marketing technique can be used to generate leads and produce revenue. This article talk about the author’s experience in generating B2B leads and revenue by using social media and pull marketing strategies.
Should You Say YES or NO to Social Media?
Last week, I was seated next to a guy at a business breakfast who told me he was embarking on a second career and becoming a writer. The speaker at the event mentioned social media and the guy immediately stated, “I hate social media. I know social media would be good to help me sell books but I’m not sure if I can bring myself to do it. What do you advise?”
The first thing I thought of was to tell him
Creating Different Social Networking Personas by John Leavy
No one would seriously think of visiting the President of the United States in the Oval office in jeans and their favorite rock concert T-shirt. The Office of the President itself deserves respect.
The different social networking communities on the Web have their own conventions as well. Think of socializing in LinkedIn, a business community for professionals. Some professionals are known to you while others are not. Think of meeting the boss for dinner at a fine restaurant downtown … formal
Don’t Drop Your Drawers on the Web – by John Leavy
The title “Don’t Drop Your Drawers on the Web” may seem harsh at first; the provoking title is really meant to get your attention. This post talks about not trusting every community site blindly with your personal information just because it’s popular or used by almost everyone you know. A little vigilance is in order. Keep in mind, telling someone or a community of people, your location also lets them know where you are not.
Just because a community site profile
Getting Noticed – in a Good Way – by John Leavy
Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know.
Here are some quick ways to begin to establish credibility in the social media stratosphere.
Identify the influencers in your business sector and comment on their blog posts. Posts such as “Great post!”
