Articles in the 'Pull Marketing' Category

How to Expand Your Circle of Marketing Influence by Christopher Ryan

Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center.  As those individuals in the outer reaches of our marketing influence are brought closer to you, they become part of your circle. Those nearest to the core are loyal, lifetime customers, prospects in active sales cycle and others that you have direct influence on. Those farthest away do not even know that you exist.
Traditional “push marketing”

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Posted in: Pull Marketing, Uncategorized on 03/25/2011

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Is Social Media a Marathon or a Sprint? – by Christopher Ryan

 I have seen a repeated pattern when it comes to using social media in B2B marketing.  A company executive or marketing manager drinks the social media Kool-Aid and decides to make it a big part of their pull marketing strategy.  The next thing you know, he or she is posting, tweeting, responding, bookmarking and otherwise fully engaged in every social networking outlet they can find.  This goes on for a few weeks or months until the person quits when they

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Posted in: Pull Marketing, Social Media, Social Networking on 01/06/2011

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Five Characteristics of a Good B2B Marketer by Christopher Ryan

A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners.  Since we pretty much confine our services to B2B marketing, the question could have been, “What are the characteristics of a good B2B marketer?”  After taking a little time to think about this subject, here are my top five criteria:
Understands pull marketing.  Most of our clients are doing some form of pull marketing. In other words, they want to use marketing techniques that

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Posted in: B2B Marketer, B2B Marketing, Pull Marketing, Social Media on 12/08/2010

How Pull Marketing Overcomes Marketing Clutter – by Christopher Ryan

I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. Watching television has become increasingly painful as it seems to be little bits of content (entertainment) interspersed with dozens of commercials.  Talk radio is even worse, with 45-50 percent of the airtime devoted to the non-talk part (commercials, PSA’s, news, etc.). 
To get away from radio commercials, we subscribe to Sirius/XM Radio. And like most households, the Ryan family has a DVR

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Posted in: Marketing Strategy, Pull Marketing on 11/22/2010

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Use Social Media and Pull Marketing to Generate Business

Social media and pull marketing have been around for some time but there is still a great deal of skepticism about their effectiveness. It’s not uncommon to hear someone say, “Social media may be the hot new thing, but it hasn’t generated any business for us.”
When I founded Fusion Marketing Partners, my objective was to generate our clients strictly through pull marketing methods. We are vocal proponents for the power of pull marketing so we had best practice what we

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Posted in: Pull Marketing, Social Media on 10/08/2010

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Creating Different Social Networking Personas by John Leavy

No one would seriously think of visiting the President of the United States in the Oval office in jeans and their favorite rock concert T-shirt. The Office of the President itself deserves respect.
The different social networking communities on the Web have their own conventions as well. Think of socializing in LinkedIn, a business community for professionals. Some professionals are known to you while others are not. Think of meeting the boss for dinner at a fine restaurant downtown … formal

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Posted in: B2B Marketing, Pull Marketing, Social Media, Social Media Marketing on 08/10/2010

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Manic Depressive or Social Media Maniac? – by John Leavy

Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. They don’t post to their blog or text to their friends or colleagues for weeks at a time. They don’t reply to messages sent to them nor do they participate in the

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Posted in: B2B Marketing, Business to Business Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Online Marketing, Pull Marketing, Social Media on 06/29/2010

I Used to Be a Pusher – by Christopher Ryan

Why You Need to Explore the Pull Marketing Model
Imagine the next meeting of the local B2B marketing group, and you stand up and say.  “‘I’m Chris R and I used to be a pusher.”  Not a pusher of drugs of course, but a pusher of marketing.  Most of us who have been in the B2B marketing world for any length of time cut our teeth on the “push marketing model.”  We made a living by tracking down sources of suspects,

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Posted in: B2B Marketing, Business to Business Marketing, Inbound Marketing, Pull Marketing on 06/25/2010

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The Four Pillars of B2B Marketing Success by Christopher Ryan

The Pareto Principle as Applied to B2B Marketing
According to our friends at Wikipedia, the Pareto principle (also known as the 80-20 rule and the law of the vital few) states that, for many events, roughly 80% of the effects come from 20% of the causes.  As I mentioned in an earlier post, Pareto observed that 80% of the peas in his garden came from 20% of the pods, and he went on to apply this formula to many other areas,

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Posted in: B2B Marketing, Branding, Marketing Metrics, Pull Marketing, Sales Effectivness on 06/16/2010

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Getting Noticed – in a Good Way – by John Leavy

 
Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know.
Here are some quick ways to begin to establish credibility in the social media stratosphere.

Identify the influencers in your business sector and comment on their blog posts. Posts such as “Great post!”

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Posted in: B2B Marketing, Business to Business Marketing, Inbound Marketing, Internet Marketing, Lead Generation, Marketing Strategy, Online Marketing, Pull Marketing, Social Media, Social Media Marketing, Uncategorized on 05/14/2010

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