Articles in the 'Pull Marketing' Category
Use Pull Marketing to Communicate with the SMB Market
In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Schultz makes a number of important points in the post but one of the most interesting is the high cost of the disconnect that exists between how business owners learn and how marketers attempt to reach them.
According to a major survey by Inc. magazine and Cargo, a B2B agency, here are the channels that business owners deem important
Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
Timing is an important consideration in B2B marketing. B2B companies can use proven lead nuturing, pull marketing and social media techniques to stay in touch with prospects until they are ready to engage in the sales process.
B2B Marketing Game Changing Ideas
This article discusses seven B2B marketing strategies that can lead to major improvements in marketing or sales performance.
Social Media – Can It Be Used to Generate Leads and Revenue?
Social media has caused a debate about whether this pull marketing technique can be used to generate leads and produce revenue. This article talk about the author’s experience in generating B2B leads and revenue by using social media and pull marketing strategies.
How to Expand Your Circle of Marketing Influence by Christopher Ryan
Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center. As those individuals in the outer reaches of our marketing influence are brought closer to you, they become part of your circle. Those nearest to the core are loyal, lifetime customers, prospects in active sales cycle and others that you have direct influence on. Those farthest away do not even know that you exist.
Traditional “push marketing”
Is Social Media a Marathon or a Sprint? – by Christopher Ryan
I have seen a repeated pattern when it comes to using social media in B2B marketing. A company executive or marketing manager drinks the social media Kool-Aid and decides to make it a big part of their pull marketing strategy. The next thing you know, he or she is posting, tweeting, responding, bookmarking and otherwise fully engaged in every social networking outlet they can find. This goes on for a few weeks or months until the person quits when they
Five Characteristics of a Good B2B Marketer by Christopher Ryan
A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners. Since we pretty much confine our services to B2B marketing, the question could have been, “What are the characteristics of a good B2B marketer?” After taking a little time to think about this subject, here are my top five criteria:
Understands pull marketing. Most of our clients are doing some form of pull marketing. In other words, they want to use marketing techniques that
How Pull Marketing Overcomes Marketing Clutter – by Christopher Ryan
I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. Watching television has become increasingly painful as it seems to be little bits of content (entertainment) interspersed with dozens of commercials. Talk radio is even worse, with 45-50 percent of the airtime devoted to the non-talk part (commercials, PSA’s, news, etc.).
To get away from radio commercials, we subscribe to Sirius/XM Radio. And like most households, the Ryan family has a DVR
Use Social Media and Pull Marketing to Generate Business
Social media and pull marketing have been around for some time but there is still a great deal of skepticism about their effectiveness. It’s not uncommon to hear someone say, “Social media may be the hot new thing, but it hasn’t generated any business for us.”
When I founded Fusion Marketing Partners, my objective was to generate our clients strictly through pull marketing methods. We are vocal proponents for the power of pull marketing so we had best practice what we
Creating Different Social Networking Personas by John Leavy
No one would seriously think of visiting the President of the United States in the Oval office in jeans and their favorite rock concert T-shirt. The Office of the President itself deserves respect.
The different social networking communities on the Web have their own conventions as well. Think of socializing in LinkedIn, a business community for professionals. Some professionals are known to you while others are not. Think of meeting the boss for dinner at a fine restaurant downtown … formal
