Articles in the 'Public Relations' Category
Outside-the-Box B2B PR Strategies
Every B2B company has its own identity, target market and products or services. But all have one thing in common. Each wants to be perceived as a leader in its chosen market space, and each wants to gain as much publicity as possible while spending the least amount of time and money. This is true for our Fusion Marketing Partners clients, and it is equally true for your organization. Here are a handful of ideas about how to think outside
Four Rules for B2B Public Relations Success – by Christopher Ryan
We do a fair amount of public and media relations at Fusion Marketing Partners. And I did tons of B2B Public Relations throughout my prior life on the client side. While there are lots of moving parts with B2B PR, I believe that there are a few unassailable, always-to-be-followed rules that can help ensure a successful outcome. Here are four of the most important:
Base your outreach strategy on a BIG IDEA. You don’t want people saying “So
