The Pros and Cons of B2B Marketing Outsourcing – by Christopher Ryan

As a CEO or business owner, you have some tough decisions to make about your marketing and sales operations.  Traditionally, this has involved hiring one or more marketing personnel, and paying them a salary (sometimes with a bonus) as your in-house marketing department.  I worked in this model for two decades, earlier as a marketing manager and later as the marketing (and sometimes sales) department head. 
In many ways the in-house model works well, but it does have its challenges.  Fortunately,