Articles in the 'Online Marketing' Category

Winning Digital Marketing Strategies

I just had the opportuntity to participate in an interesting eBook project.  The DigitalMarketingOne.com folks (part of CustomerThink) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs.  The book covers three primary subject areas:

Channels: advertising, search marketing, mobile marketing and social media marketing.
Techniques: content marketing, lead management, revenue performance management and customer marketing.
Optimization: accountability, ROI, management practices and technology strategy.

My chapter deals with the

Go read the full article

Posted in: Digital Marketing, Online Marketing, Website Marketing on 08/03/2011

Tags: , ,

Manic Depressive or Social Media Maniac? – by John Leavy

Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. They don’t post to their blog or text to their friends or colleagues for weeks at a time. They don’t reply to messages sent to them nor do they participate in the

Go read the full article

Posted in: B2B Marketing, Business to Business Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Online Marketing, Pull Marketing, Social Media on 06/29/2010

Don’t Drop Your Drawers on the Web – by John Leavy

The title “Don’t Drop Your Drawers on the Web” may seem harsh at first; the provoking title is really meant to get your attention. This post talks about not trusting every community site blindly with your personal information just because it’s popular or used by almost everyone you know. A little vigilance is in order. Keep in mind, telling someone or a community of people, your location also lets them know where you are not. 
Just because a community site profile

Go read the full article

Posted in: Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Uncategorized on 06/03/2010

Getting Noticed – in a Good Way – by John Leavy

 
Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know.
Here are some quick ways to begin to establish credibility in the social media stratosphere.

Identify the influencers in your business sector and comment on their blog posts. Posts such as “Great post!”

Go read the full article

Posted in: B2B Marketing, Business to Business Marketing, Inbound Marketing, Internet Marketing, Lead Generation, Marketing Strategy, Online Marketing, Pull Marketing, Social Media, Social Media Marketing, Uncategorized on 05/14/2010

Tags: ,

Website Marketing – Do you Need to Tweak or Detail Your Site? – by Christopher Ryan

At Fusion Marketing Partners, we get the chance to talk to a lot of companies about their Websites. Since we work with companies that depend on their Website as an important part of their B2B marketing and sales strategy, our ability to diagnose and find areas for improvement is very important.  And we rarely find a Website that can’t benefit from an upgrade. But the question is, What is the scope of the project – is it a major or minor effort

Go read the full article

Posted in: B2B Marketing, Business to Business Marketing, Internet Marketing, Online Marketing, Website Marketing on 04/09/2010

Tags: , , , ,

Web Statistics