Articles in the 'Media Relations' Category
Four Rules for B2B Public Relations Success – by Christopher Ryan
We do a fair amount of public and media relations at Fusion Marketing Partners. And I did tons of B2B Public Relations throughout my prior life on the client side. While there are lots of moving parts with B2B PR, I believe that there are a few unassailable, always-to-be-followed rules that can help ensure a successful outcome. Here are four of the most important:
Base your outreach strategy on a BIG IDEA. You don’t want people saying “So
