Articles in the 'Marketing' Category
When in Doubt – Start Marketing
Many B2B marketers suffer from factors that prevent them from taking marketing action. This article discusses these factors and talks about the best strategies to take to build awareness and generate leads.
A Dozen B2B Marketing Mantras for 2012
The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here is a sampling that might give you some ideas for improvement in the coming year.
Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads
Intentional Marketing Beats I’ll Try Marketing
Do you want to make a big difference in your B2B marketing and sales performance? If so, adopt the practice of “intending” instead of “trying”.
Most of the time, when I ask a marketing manger to do something, I get an answer like the following:
I’ll try to find you the information you need to make this campaign work.
I’ll try to generate some leads.
I’ll try to help the sales force make their sales targets.
You get the picture. The common thread is the
The Role of Luck in Marketing and In Life – by Christopher Ryan
As usual, I get many of my best blog ideas from reading what others write. Today is a good example. BNET has a blog posting from Jessica Stillman titled How to Build Your Own Luck that got me to thinking about the role luck plays in my business and professional life as well as those of friends and business associates. In her post, Jessica referenced another blog that claimed that luck is really a function of the quality of your
To Automate or Not to Automate Your B2B Marketing – by Christopher Ryan
I just read an excellent article by Lauren Carlson titled Tailwinds for Marketing Automation Software. I suggest you give it a read if you want to see the macro trends that are driving more companies to use technology to manage their marketing processes. I’ve been in the B2B marketing business quite a long time and co-founded a marketing automation software company so I have seen many successful marketing automation projects as well as a number of disasters.
Leo Tolstoy begins his
The Upside of Marketing in a Down Economy by Christopher Ryan
We are all getting tired of talking about the poor economy. We want to quickly get back to the good times where jobs, prospects and customers were plentiful. But reality being the inconvenient thing that it is, we are forced to deal with an ongoing anemic economy that affects how we sell and how customers buy. The good news is that there are some benefits to be gained if we look at the tough economic times as a period for
