Articles in the 'Marketing Metrics' Category
The Four Pillars of B2B Marketing Success by Christopher Ryan
The Pareto Principle as Applied to B2B Marketing
According to our friends at Wikipedia, the Pareto principle (also known as the 80-20 rule and the law of the vital few) states that, for many events, roughly 80% of the effects come from 20% of the causes. As I mentioned in an earlier post, Pareto observed that 80% of the peas in his garden came from 20% of the pods, and he went on to apply this formula to many other areas,
Accepting Tradeoffs in B2B Marketing
B2B marketing and sales is similar to the rest of life. You’d like to have it all. You want to eat everything in sight but keep your trim figure. You want to race down the highway but maximize your gas mileage. You want to spend your business life on an airplane but remain extremely close to your family.
Technorati Tags: B2B Marketing Objectives, Marketing Metrics, Marketing Objectives
