Articles in the 'Lead Generation' Category
In B2B Marketing, It’s All About the Offer – by Christopher Ryan
Assuming that you have a quality product or service, with a compelling value proposition, aimed at the right target audience, the marketing offer will be a key difference in your success (or lack thereof). So what do I mean by offer? In simple terms, a marketing offer is what you propose to give to the prospect, and what you are asking for in return. The offer is the “What’s in it for me?” part of the marketing equation. How do
Sales Lead Management: Are You a Victim of FTFU (Failure to Follow-Up)?
This post involves one of my pet peeves in marketing: the tendency of marketers to spend money and time to generate inquiries and then fail to follow-up (FTFU) on these inquiries. This failure can be fatal to the success of your sales lead management program.
Although it was for a low-ticket service, a recent personal example illustrates the point. I was looking for a guitar teacher to help take me to the next level. I jam with some very good musicians
B2B Marketing Lead Reactivation “Phoenix” Project by Christopher Ryan
How to Generate Revenue from Your Dead Lead Pool
Most companies have a database of contacts that have gone stale. We refer to these lists by different names, including the dead lead pool, lapsed customer list, or inactive database. But whatever we call it, this group of people/companies often have significant revenue potential. In other words, the dead leads are not so dead after all. Like the legendary Phoenix bird they can rise from the ashes to help make your revenue goals
Manic Depressive or Social Media Maniac? – by John Leavy
Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. They don’t post to their blog or text to their friends or colleagues for weeks at a time. They don’t reply to messages sent to them nor do they participate in the
Getting Noticed – in a Good Way – by John Leavy
Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know.
Here are some quick ways to begin to establish credibility in the social media stratosphere.
Identify the influencers in your business sector and comment on their blog posts. Posts such as “Great post!”
Outbound Marketing versus Inbound Marketing by John Leavy
“In marketing there are those who satisfy needs and those who create wants.” – Juan Carlos Castillo
There was a time when the housewife relished the thought of a salesman knocking at the front door; excited to see the latest technology for cleaning the floors. People actually enjoyed watching commercials when they first appeared at the beginning or end of their favorite television shows. Commercials never appeared during the show. Those days are long gone. Perhaps they’re so far in the
Sales Lead Generation – by Christopher Ryan
I talk to a lot of B2B marketers and business owners and hear about the difficulties they are experiencing in sales lead generation and management. These companies have a crying need to get sales leads in large quantities to feed their hungry sales forces. While every sitution is unique, there are four problems that we see repeatedly:
Technorati Tags: B2B Marketing, Inbound Marketing, Lead Generation, Pull Marketing, Sales Leads
