Articles in the 'Event Marketing' Category
How to Use Web Seminars to Generate B2B Leads
Webinars (or Webcasts if you prefer) are a great way to generate leads and customers. They are also a great way to increase awareness, move prospects to the next stage of the selling cycle, and build the database. They have a relatively low cost per prospect and give you a wide geographic reach from the comfort of your Web browser and telephone. I have been using these types of events for over ten years and as a result, I have
