Articles in the 'Business to Business Marketing' Category
Why Your Brand Promise Must Be Specific – by Christopher Ryan
In my book, articles and presentations, I often talk about the importance of a specific, compelling and differentiated Brand Promise to achieve success in B2B marketing and sales. And although it is a B2C example, I think the following illustrates the point perfectly.
Technorati Tags: Brand Promise, Branding, Value Proposition, Web Marketing
Website Marketing – Do you Need to Tweak or Detail Your Site? – by Christopher Ryan
At Fusion Marketing Partners, we get the chance to talk to a lot of companies about their Websites. Since we work with companies that depend on their Website as an important part of their B2B marketing and sales strategy, our ability to diagnose and find areas for improvement is very important. And we rarely find a Website that can’t benefit from an upgrade. But the question is, What is the scope of the project – is it a major or minor effort
Full Potential Marketing
All of us want to achieve our full potential, for both ourselves and the organizations we work for. Yet many of us don’t reach even a fraction of what we can achieve from a marketing standpoint. So what is “full potential marketing” and how do you make it part of our organizational DNA? Having been an aggressive practitioner of B2B marketing and sales for over two decades, I think I can add some perspective.
I define full potential marketing as “combining all of
Welcome to Great B2B Marketing
Thanks for joining me. While this is the first post at Great B2B Marketing, I have been blogging for some time at my company’s Web site: www.fusionmarketingpartners.com. You can check out many of my older posts there. Having written four books about b2b marketing and sales, I have a lot of thoughts to share. And of course I welcome your thoughts and comments so keep them coming.
From my long experience on the client side as well as a marketing consultant
